Automated Surveying, Telemarketing, and Polling

Automated surveying, telemarketing, and polling are some of the most common uses of automated outbound dialing applications. Active Call Center supports each of these types of applications.

Depending on the application, an automated outbound dialing application may be governed by federal, state, and/or local regulation. In many such instances, licenses or permits are required for the activity in question. Failure to abide by the regulations governing your application may result in fines or other punitive actions being taken against you. You should consult with your legal counsel to discuss the application you have in mind and the laws that apply to it.

Quite often automated surveying applications yield superior results to live surveyors: the computer is not biased in any way, and delivers questions consistently every time. The cost-effectiveness of using a computer to collect data vs. using live surveyors can also be significant.

The basic procedures used to implement such applications are as follows:

• Build a Call Tree designed for outbound dialing. Refer to the Outbound Calls chapter for more details.
• Import a list of numbers by using Copy/Paste. Refer to Initiating Outbound Calls from Active Call Center for more information.
• After calls have been made, analyze results by Extracting Data from the Call History.